INSIDE GOYA uses its own and third party cookies, session or persistent, for technical, personalisation and analytical purposes, to share content on social networks and to present personalised advertising based on the user’s browsing habits. You can accept all cookies or select them according to your category.
Techniques: They are necessary for the website to work properly, remembering your session, the products you have added to the cart, etc.
Personalization: They allow recognizing the user’s language, adapting the text format and contents to the user’s device type, etc.
Analytics: They collect anonymous information in a standard way about user navigation and behaviour patterns.
Advertising companies: they manage the frequency and content of the ads. In addition, data on user navigation will be used to show them personalized advertising, both inside and outside our website.
Social Networks: They allow interaction with cookies from Facebook, Instagram, TikTok, Tinder and Twitter to share INSIDE GOYA content on these platforms and from our website.
In order to facilitate navigation of the Website, INSIDE GOYA SL (hereinafter, “INSIDE GOYA“), with CIF: B-88575808 and registered office at Calle Orense number 68, 9th floor, Madrid, 28020, informs you that it uses data storage and recovery devices: cookies, advertising pixels or technologies with similar functionalities (hereinafter, “DARDS”).
In this sense, and in order to guarantee the user (hereinafter, the “User” or “Users“, as appropriate) all the necessary information for correct navigation, INSIDE GOYA provides the following information on what DARDS are, what type of DARDS exist on the Platform and how it is possible to configure or disable them.
- What are DARDS?
Cookies, advertising pixels or similar technologies are considered web instruments that allow the storage and retrieval of information from Users for the purpose of providing a better experience in the use and navigation of the Website.
In this sense, DARDS fulfil different functionalities depending on their nature and the way they are implemented in the Website.
Based on the above, it will be proceeded to explain in detail the DARDS used on the Website:
A cookie can be defined as a small text file or device of general use that is downloaded to the User’s terminal equipment when he/she navigates on the Website with the purpose of storing data that can be updated and recovered by the entity responsible for its installation in order to improve navigation and the User’s experience. Currently, all web pages, regardless of the service they provide, use DARDS, that is, they store a minimum amount of information about the use made by the User.
- Advertising pixels and similar technologies
Advertising pixels (also known as web beacons or web bugs) are DARDS that are introduced into the Website, usually by inserting a small piece of source code that allows the Website to transfer and/or collect information by means of a request to the server linked to this advertising pixel. The purpose of this instrument is varied, highlighting the collection of information relating to the effectiveness of advertising campaigns, traffic generated on the Website, personalization of ads and their content.
- Types of information DARDS used by the Website
Different DARDS are used in this Website, both our own and those of third parties. In this respect, if these devices are stored in the User’s computer for a certain time, they can be considered as sessional (if they expire when the User leaves the Website) or persistent (if the expiration of these lasts longer). The DARDS used on the Website are:
Are those DARDS strictly necessary for browsing the Website, as they make it easier for the User to use its features or tools such as, for example, identifying the session, accessing parts of restricted access, remembering the elements that make up an order, carrying out the purchase process of an order, among others.
- Customization or configuration
Are those DARDS that allow the Website to be reminded of the decisions that the User makes, for example, the preservation of the User’s geographic location, the User’s name, the language, the type of browser used to access it or other similar aspects. Therefore, the objective of these DARDS is to provide a more personalized service.
Are those DARDS that prevent or hinder attacks against the Website or its Users.
Are those DARDS that allow the person responsible for them to monitor and analyse the behaviour of the Users of the Website. The information collected by means of this type of cookie is used to measure the activity of the Website and to draw up navigation profiles of the Users, in order to introduce improvements based on the analysis of the data of use made by the Users of the service.
Are those DARDS that allow the management, in the most efficient way possible, of the advertising spaces that the publisher has included in the Website, from which it provides the service requested based on criteria such as the content edited or the frequency in which the ads are shown. These DARDS store information on the behaviour of users obtained through the continuous observation of their browsing habits, which allows the development of a specific profile to display advertising based on this.
- Social Networking
- DARDS of third parties used on the Website and expiration of these.
Below are the types of DARDS used on the Website and a link to the publishers’ website indicating how to disable them:
- Google Analytics: The analysis cookies used include those of Google Analytics. These DARDS record a unique identification and are used to generate statistical and anonymous data on how the user uses the website. They expire after 2 years. You can find more information about Google Analytics cookies here.
You can prevent the use of Google Analytics in connection with your use of our website by downloading and installing the browser plug-in available through this link.
- Google Doubled Click: INSIDE GOYA uses these DARDS to improve and target advertising based on content that is relevant to a User, improve campaign performance reports, and avoid displaying ads that the User has already seen. You can find more information about DoubleClick’s DARDS and how to deactivate them via the following link.
- Facebook. INSIDE GOYA uses Facebook DARDS to improve and target INSIDE GOYA advertising.
You can find more information about Facebook DARDS and how to deactivate them via the following link.
- Twitter. INSIDE GOYA uses Twitter DARDS to improve and target INSIDE GOYA advertising.
You can find more information about the Twitter DARDS and how to deactivate them via the following link.
- TikTok. INSIDE GOYA uses TikTok DARDS to enhance and target INSIDE GOYA advertising.
You can find more information about TikTok DARDS and how to deactivate them via the following link.
- Instagram. INSIDE GOYA uses Instagram DARDS to enhance and target INSIDE GOYA advertising.
You can find more information about Instagram DARDS and how to disable them via the link below.
- Tinder. INSIDE GOYA uses Tinder’s DARDS to improve and target INSIDE GOYA advertising.
You can find more information about Tinder’s DARDS and how to deactivate them via the following link.
- Procedure for opposing the installation of DARDS.
Most computers and mobile devices accept the use of DARDS automatically. Therefore, by accessing the Website you expressly accept the use of the above mentioned typology of DARDS on your devices.
However, the User has the possibility to decide whether or not to keep the DARDS enabled on their devices. The fact of disabling the DARDS may imply the loss of an optimal operation of the Website, being disabled some of the characteristics or services provided by it. However, even if all DARDS have been disabled the web browser and/or the mobile operating system (iOS and/or Android) collects certain essential information for the basic operation of the Website.
If User wish to disable Cookies, you can do it from the preferences section of their Internet browser. Depending on the browser, you will have to follow certain steps to modify the configuration of Cookies on your computer:
All personal data collected by INSIDE GOYA through the DARDS explained in this document are obtained through notification and consent of the Users themselves. In this sense, INSIDE GOYA wants to be completely transparent and clear in order to offer its Users the maximum possible information and the necessary instruments so that the DARDS can be deactivated in the manner described.
Last update: 20 of january of 2021